Many sites have kinetic content (contain movement). Corporate sites
have a low number of moving images (portraying a "stable"
look) whereas music oriented sites may be almost entirely kinetic.
examples in Figure 1 are from music sites. They display similar
The first, farmclub.com,
has an animated advertisement at (1), a ‘video’ at (2) and a news
ticker at (3).
The second example, launch.com
has an animated notice at (1) and a video at (2).
the other hand, the category in which farmclub.com resides (News
and Media > Television > Shows > Music) includes
American Bandstand" (Figure 2) a member of a quite different
genre, and a quite different visual aspect. The category doesn't
seem to engender similar Dynamic or Kinetic content.