use of colour in a website may follow generic patterns when the
palette reflects the style or content of the site. Figure 5 is of
gardening websites. All use the same colour combination of green
and yellow: perhaps to suggest the colours of plant and flower.
6 is of oceanarium websites. The symbolism is of the resemblance
of the oceanarium to the sea, and of the creatures of the sea.
Although seemingly obvious, there are many gardening and oceanarium
websites that do not use these conventions.