Web Essays by Simon Windisch - Can websites be categorised into visual genres
Web Essays by Simon Windisch - Can websites be categorised into visual genres Web Essays by Simon Windisch - Can websites be categorised into visual genres Web Essays by Simon Windisch - Can websites be categorised into visual genres Web Essays by Simon Windisch - Can websites be categorised into visual genres
Web Essays by Simon Windisch - Can websites be categorised into visual genres
 
 

Development of narrative

Figure 10: Click to enlargeHow does the story unfold? An example might be looking for a house online. The process is followed in Figure 10.

Although logical, not many house sale websites follow this narrative approach.

Another narrative sequence is followed in Figure 11 and Figure 12. The sequence involves getting a quote for car insurance. In this case the promise of "Couple of minutes to spare? Sort out your insurance online" leads to a longer than expected sequence of 12 steps.

Figure 11: Click to enlarge Figure 12: Click to enlarge

Figure 13: Click to enlargeSome sites seem to deconstruct the idea of narrative. These may be seen to be part of a genre, perhaps of art sites. See Figure 13.

Figure 14: Click to enlargeA narrative sets the expectation for the next page. An example of this is the online newspaper, where a summary of an article leads to the full article, in the same manner as a headline, and a leading article leads the reader on to the rest of the story as in Figure 14.

 

Figure 15: Click to enlargeAnother narrative technique on websites is the use of thumbnails to preview an image prior to the user seeing the image in detail, as in Figure 15.

These examples are part of the grammar of the Internet and do not seem to be genre specific.

So how does development of narrative affect the genre? Perhaps it might be better put that within certain categories certain ways of developing narrative are expected. At an e-commerce site the user expects to fill in credit and address details after ordering goods.

Figure 16: Click to enlargeThe BBC provides links to related topics on their news pages, thus continuing the narrative development, as in Figure 16.