Development of narrative
does the story unfold? An example might be looking for a house online.
The process is followed in Figure 10.
Although logical, not many house sale websites follow this narrative
Another narrative sequence is followed in Figure
11 and Figure 12. The sequence involves getting a quote for car
insurance. In this case the promise of "Couple of minutes to
spare? Sort out your insurance online" leads to a longer than
expected sequence of 12 steps.
sites seem to deconstruct the idea of narrative. These may be seen
to be part of a genre, perhaps of art sites. See Figure 13.
narrative sets the expectation for the next page. An example of
this is the online newspaper, where a summary of an article leads
to the full article, in the same manner as a headline, and a leading
article leads the reader on to the rest of the story as in Figure
narrative technique on websites is the use of thumbnails to preview
an image prior to the user seeing the image in detail, as in Figure
These examples are part of the grammar of the Internet and do not
seem to be genre specific.
So how does development of narrative affect the genre? Perhaps
it might be better put that within certain categories certain ways
of developing narrative are expected. At an e-commerce site the
user expects to fill in credit and address details after ordering
BBC provides links to related topics on their news pages, thus continuing
the narrative development, as in Figure 16.