Use of text
There appear to be three approaches to the use of text on the web.
The first is the website where it can be guessed that the author had
no access to custom graphics. These sites use primarily text, and some
"clipart" graphics, partially because there is no alternative.
The second is the professionally built website, with evidence of access
to specialised graphics software. These websites often have very little
"real" text on the top pages of the site. Text instead is in
the form of an image. This is usually done for the dual reasons of added
control over the look of the text, and to use programmed features such
as rollovers or image maps on the page.
The third group is the technologist (or geek) website that focuses on
the benefits of decreased download time and accessibility that a high
level of non-graphical text gives to a site. These sites will be "designed",
have some customised graphics (perhaps a logo) but the large majority
of text will be "real". For an example of this see www.slashdot.org.
Category sites use text in a specific way. This is probably attributable
to the influence of Yahoo categorisations (see Appendix A: Some Yahoo
categorisations) with their use of bold headings for the main categories
followed by normal text for sub-categories. This look is part of the genre.