Use of technology must also be considered. Many web sites mention
a minimum version of web browser or window size that their site
should be viewed with. This tends not to be the case on corporate
sites, as it is considered slightly amateur.
In contrast, sites that use additional technology to the standard
browser are common amongst larger websites. These include Flash,
Quicktime, Realaudio etc.
The point being made here is not that the sites use a particular
technology, but that they say they do. It is the self-consciousness
that counts. After all, a user with the wrong browser size or one
lacking the correct technology to view all the functions of a site
might never know what they were missing, if the site was so designed.
The explicit mention of technology puts these websites into a group
that considers the technology important. These websites might be
hi-tech companies, or companies that employ highly paid website
designers, or perhaps are advertising their technology, or use of
These two examples (Figure 17 and Figure 18) are a public relations
company and an architect.