Web Essays by Simon Windisch - Can websites be categorised into visual genres
Web Essays by Simon Windisch - Can websites be categorised into visual genres Web Essays by Simon Windisch - Can websites be categorised into visual genres Web Essays by Simon Windisch - Can websites be categorised into visual genres Web Essays by Simon Windisch - Can websites be categorised into visual genres
Web Essays by Simon Windisch - Can websites be categorised into visual genres
 
 

Banner advertisements

Although usually controlled from another website, banner advertisements are common on the web. The appearance of banner advertisements on websites is related to the purpose of the website. Often information websites have banner advertisements because they rely on them as a source of revenue. Commercial websites are usually paid for from an advertising budget, so donít need to pay their way. They may also distract from the commercial message of the site.

Banners can be can be chosen to match the category of website they appear on, so a form of categorisation is present. According to DoubleClick Inc (2001) they are as follows:

Automotive

Business & Finance

College

Entertainment

News, Information & Culture

Search, Directories & ISPs

Sports

Technology

Travel

Women & Family

Thus a banner may possess visual aspects of the site it contains. This may also be true of banner exchanges, which can exchange with similar websites.