Visual features: the look
This section discusses various "looks" of sites.
The upside down L
navigation at the top and left hand side of the site becoming the
norm, this is another feature that doesn’t become a genre (Figure
The use of vector drawing programs in website creation has led
to an increase in the popularity of non-photographic images. These
images, composed of lines and gradients, often make use of curved
lines are shared by sites with a more modern look. In opposition
to the curved look is the drop shadow, now considered old-fashioned.
combination of various shades of blue with curved lines seems to
be a facet of some youth oriented websites. See Figure 20.
corporate horizontal stripe is an identifiable genre feature. See
Once again, vector based tools lead to this style of site, giving
these sites an informal look.