There are many visual criteria that can be identified on websites. Linking
websites to categories of visual genres is more difficult. Visual genres
only have value if the understanding of users, and of designers, encompasses
them. It has been shown that many website designers do not have genre
at the forefront of their minds when selecting the visual aspects of a
Even if genre relationships can be inferred between websites that share
categories, many exceptions to these relationships can also be found.
Genres exist only in the minds of those versed in them. Many websites
are built by those who take their inspiration from sources other than
As the Internet matures, formal study and understanding of the medium
may come to be integrated into the minds of users and designers. As formalisation
of the Internet proceeds, genre signposting may become more common, and
visual genres more apparent.